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Starting a small business is no walk in the park—in fact, calling it challenging might just be the understatement of the year. Statistics show that it can take about two years to get a business off the ground, and many unfortunately don’t make it past year one. But don’t let that dishearten you! The good news is, that with hard work, passion, and the right strategies in place, your business has every chance of thriving. 

We are sharing six essential small business tips for beginners that will guide you through the early stages of entrepreneurship and set you on the path to success.  

Be passionate about what you’re doing 

Starting a small business isn’t just like getting a new job. Unlike a regular job where you might be able to go through the motions just for the paycheck, your business requires genuine passion. When you love what you’re doing, it shows in everything—from how hard you work to how you interact with customers. Passion drives you to go the extra mile, and it’s something your customers can feel, too. So before diving in, make sure you choose a business that speaks to both your heart and your head. 

Study your competitors 

One of the smartest moves you can make as a new business owner is to study your competitors. This doesn’t mean copying what they do but understanding their strengths and weaknesses will help you position yourself better in the market.   

Take a close look at their products or services, marketing strategies, customer service approach, and how they handle customer feedback. Don’t forget to perform a DGAP analysis (Detect, Gap, Analyze, and Prevent) to identify the gaps in their offerings. This will help you refine your own business model and potentially fill those gaps with something your competitors are missing. 

Hire an accountant or use accounting software 

When you’re just starting out, it might be tempting to handle your own finances to save a little cash. But trust us—your time is better spent focusing on your business rather than trying to balance your books. Hiring an accountant can ensure your taxes are filed correctly, expenses are tracked, and financial health stays on course. If you’re not ready for a full-time accountant, at least consider accounting software. It simplifies the process and helps you avoid costly mistakes. 

Manage cash flow effectively  

Without positive cash flow, no business can survive longer than six months. To keep things running smoothly, it’s crucial to manage your accounts receivable (AR) and accounts payable (AP) efficiently. This has to be one of the most important small business tips. Using payment software like Forwardly can help streamline this process.  

With Forwardly, you can get paid instantly for just 1% (capped at $10), or opt for free same-day ACH transfers with no subscription fees. You can pay business bills at no cost. The software syncs with your accounting system, offering 4-way sync and automatic reconciliation, saving you up to 20 hours a week. This way, you can focus more on growing your business and less on financial admin.  

Prioritize your clients 

The golden rule of business: happy clients equal a successful business. Whether you’re offering a product or a service, customer satisfaction should be your top priority. Treat every customer with respect, be polite, and go out of your way to ensure they’re satisfied with their experience.  

Not only will happy customers return, but they’ll also recommend you to others, helping you grow through word-of-mouth. Positive reviews and recommendations are invaluable, so always focus on delivering excellent service. 

Also read: 5 Common Mistakes to Avoid in Vendor Relationship Management

Ready to streamline your cash flow? 

With these small business tips, you’ll be driving your business towards success. Forwardly makes it easy to stay on top of your finances, freeing up time so you can focus on growing your business. So, are you ready to simplify your accounts receivable and payable? Sign up for Forwardly today and discover how easy managing cash flow can be! Your future self will thank you. 

Faster payments that don’t cost an arm & a leg—Forwardly delivers!

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