Tech the Halls: A Holiday Accounting Showcase

Join us for an hour of holiday cheer and innovation with Tech the Halls, sponsored by Forwardly and hosted by Alison Ball and Jane Ingram. In this festive showcase, several accounting apps and organizations will each have ~5 minutes to rapidly demo their latest tools and features designed to make your practice more efficient, productive, and profitable in the coming year. From time-saving automation to next-level insights and advisory platforms, discover the tools you need to start the new year on the right foot as we dig through Santa’s stocking of apps!

Our recommendations? Dress up in your favorite ugly holiday sweater or Santa hat, and be prepared for holiday shenanigans with friends as we close out 2024 in this jam-packed hour you won't want to miss.

About the hosts

Alison Ball
Ex-Intuit, ex-Liscio, ex-Bookkeep, and extremely awesome, Alison Ball has over 20 incredible years of experience with the accounting industry. Known for her humor and “roll-up-her-sleeves” attitude, Alison excels at developing impactful content and ambassador programs, building strong influencer relationships, and turning brand detractors into advocates. She knows the accounting industry like the back of her hand and loves helping fintech brands to extend their reach and resonate more deeply with accounting professionals. A strategic encourager at heart, she also regularly coaches industry experts on how to increase their influence in ways that are authentic, meaningful, and sustainable.

Jane Ingram
With over 10 years of digital marketing experience and a childhood spent dodging 1040s in her family's cross-border immigration and tax prep firm, Jane Ingram has spent her life working with small businesses, financial professionals, and technology. At Forwardly, Jane is the Director of Operations and Marketing, which generally means you'll see her running around accounting events in a sparkly orange sequin jacket or answering your emails when you have a question.